Our Reality
For over thirty years, Ruotequipe Motorsport has been a reference in the sale of aftermarket alloy wheels. We work with selected partners such as Etabeta, Hamann Motorsport, Kahn Design, Steinmetz, Linea Accessori Originali, offering a technical, up-to-date catalog consistent with our idea of quality.
We select only brands capable of combining reliability, aesthetic research and performance: every product we deal with is the result of a clear vision and constant discussion with our suppliers.
Tuning as Culture
Over time, our business has been enriched with a deeper dimension: that of technical customization. The world of tuning has never been a mere commercial extension for us, but a natural evolution of our passion for the automobile.
Since the early 1990s we have collaborated with top brands such as Racing Dynamics (BMW, 1994), Hamann Motorsport (1997), and later ABT Sportsline, the absolute benchmark for the Audi and Volkswagen universe. Today, these ties still define the way we work.
Each project is born from a tailor-made consultation, where nothing is left to chance: offsets, compatibility with trim and braking systems, aesthetic proportions, character of the car.
Ours is a sartorial, technical and conscious approach. We don’t just propose components; we guide each customer toward a configuration that truly expresses his or her vision.
We don’t sell a kit. We build an identity.
The Evolution of Design
The Evolution of Design
Design Changes,
Character Remains
The light alloy wheel has always been a symbol. In the 1960s it marked the difference between an ordinary car and a car with sporting ambitions.
BMW 2002 Ti, Alfa Romeo 1750, Porsche 914, Lancia Stratos, Fiat 124 Rallye, Delta Integrale: all mounted die-cast magnesium wheels of functional, square, essential design. No frills. Just technique.
In those years, industry groups such as Campagnolo and Cromodora literally defined the visual language of racing and road sportsmanship.
Today, wheel design has evolved in the direction of lightweight, aerodynamic, precision engineering. But the principle remains:
a wheel is not just a component. It is a hallmark. It is character.
In each of our projects, this link between past and present is alive. Innovation does not erase history. It renews it.
Design of analysed, tested and selected rims
Rim – Aston Martin
Rim – Alfa Romeo
Rim – Alfa Romeo
Rim – Abarth
More than a Detail. A Choise
Each wheel tells a story made of choices, proportions and performance.
Ours is a continuous evolution: between past and future, between pure design and applied technique. Whether it’s a wheel, an idea or a complete project, we always start from one precise point: the identity of the car.
Because a wheel can make the difference… if it’s the right one!
